Workflows

Workflows let you chain multiple content operations into automated pipelines. Instead of manually generating, refining, reviewing, and publishing content one step at a time, you define the stages once and let the workflow handle the rest.

How Workflows Work

A workflow is a sequence of stages that run in order. You configure each stage with its own settings, then execute the workflow manually or on a schedule. Content flows from one stage to the next automatically -- unless a review gate pauses it for approval.

To run a workflow, go to the Workflows page, find a template card, and click Use Workflow. Configure the settings for each stage and execute it.

Stage Types

Every workflow is built from seven stage types. You can combine them in any order to match your process.

Generate

Creates content ideas and drafts from a brief. This is typically the first stage in any workflow. You provide the topic, target platforms, and optional pillar preference -- the AI handles the rest.

Refine

Takes existing drafts and improves them. You can apply refinement modes like Improve Clarity, Make Shorter, Make Longer, More Engaging, More Professional, or More Emotional. Refinement stages are useful after generation to polish the output before review.

Transform

Converts content from one platform format to another. For example, you can take a LinkedIn post and transform it into an Instagram caption, a Twitter thread, or a blog article. This is the core of content repurposing workflows.

Review Gate

Pauses the workflow and waits for human approval before continuing. Review gates can be assigned to internal team members or external clients. The workflow resumes only after the reviewer approves, or it stops if they reject.

Schedule

Sets a publish date and time for the content. You can configure timezone settings and let the workflow auto-schedule drafts based on your preferences.

Publish

Sends the content to your connected social accounts. This stage requires that you have at least one social account connected via OAuth. See Publishing for setup details.

Image Generate

Creates AI-generated images to accompany your content. The stage uses your brand's visual identity (colors, style) to produce on-brand visuals.

Workflow Templates

Brandmanna includes four pre-built templates that cover the most common content workflows. Each template is ready to use out of the box.

Solo Creator

A streamlined generate-to-publish pipeline for individual creators. This template moves quickly from brief to published post with minimal steps, ideal when you are working alone and want speed over process.

Agency / Client

Designed for teams that need client approval before publishing. This template includes review gates where clients can approve, reject, or request changes before content goes live. See Client Review for details on how review links work.

Content Repurposing

Takes a single piece of content and transforms it across multiple platforms. Write once for LinkedIn, then automatically adapt it for Instagram, Twitter/X, Facebook, and more. Uses the Transform stage to handle platform-specific formatting.

Competitor Response

A reactive workflow triggered by competitor activity. Feed in competitor content (from the Competitor Intelligence page), and the workflow generates differentiated response content that positions your brand against the competition.

Custom Workflows

On the Creator tier and above, you can clone any template and customize it to fit your exact process.

1. Go to the Workflows page.
2. Find the template you want to start from.
3. Click Clone to create an editable copy.
4. Add, remove, or reorder stages as needed.
5. Configure each stage with your preferred settings.
6. Save and run your custom workflow.

Custom workflows give you full control over the pipeline. You can add multiple refinement passes, insert review gates at different points, or chain several transform stages for multi-platform output.

Review Gates

Review gates are the approval checkpoints in your workflow. When the pipeline reaches a review gate, it pauses and notifies the assigned reviewer. You will also see a notification in the Notifications bell icon.

The reviewer can:

• Approve -- the workflow continues to the next stage
• Reject -- the workflow stops
• Request changes -- the workflow pauses until the content is updated and resubmitted

Review gates are especially useful in agency workflows where client sign-off is required before publishing.

Scheduled Runs

You can configure workflows to run automatically on a recurring schedule.

1. Open a workflow and go to the schedule settings.
2. Set a cron expression for the recurrence pattern (daily, weekly, etc.).
3. Choose your timezone.
4. Save the schedule.

The workflow executes automatically at the configured times, generating and processing content without manual intervention. This is useful for maintaining a consistent posting cadence.

Review Gates

Workflows support review gates where content pauses for manual approval before proceeding. This is useful for agency workflows where an internal team reviews content before the client sees it, or any workflow where human oversight is needed before publication.

Tier Limits

Workflow access varies by subscription tier:

See Content Plans for an alternative way to organize and batch-generate content at scale.